Laura Ashley was, in style terms, useless. When individuals talked about the manufacturer, it was throughout fond, misty-eyed times, and largely due to Princess Diana wearing the label so considerably when she was expecting. Usually, it was a by-word for frumpy styling, and the furthest factor you could get absent from currently being on-pattern and directional. In a environment that celebrates Virgil Abloh’s elevated avenue style at Off-White, clear strains of Phoebe Philo’s (previous) Celine and Daniel Lee’s Bottega Veneta, it seemed like Laura Ashley was the precise opposite of the way trend was heading.
Oh, but how mistaken we ended up. Instantly, Laura Ashley was phenomenally common. Etsy and eBay ended up full of classic and pre-loved dresses from the brand that were being offering for about £100 a pop. The prairie-gown silhouette, voluminous sleeves and dainty floral patterns that ended up the brand’s layout DNA have been suddenly what all people desired to have on. No matter if you realise it or not, Laura Ashley became the brand name that influenced each It dress of 2019.