Perms Are Coming Back—but They’re Getting a Modern Makeover

If you were born before the 80s, you most likely remember that women in that decade worshipped the volume and the intense hair curls. Having been born in 1988, I personally can not identify with this trend and my only “experience” is laughter and light mockery to my mum when I see her photos of that time.

But let’s probably get her “revenge”, since the perm returns dynamically in the year 2017, but -thank god- with a twist.

New decade, new look

In the unlikely case that you do not know what the perm is, let’s say that it’s the chemical / thermal treatment of the hair to create permanent curls. Julia Roberts, Kylie Minogue, Sarah Jessica Parker and every other 80’s who respected herself had made perm, while ALL of the other girls wanted to dare it too.

With the advent of the 90’s, the trend was left behind, but now it is beginning to emerge again slowly. Do not be horrified, however, this year’s trend is much lower and the curls reminiscent of beach waves rather than tight “rings”.

Think Victoria’s Secret models with slightly more intense ripples – a look that you can achieve temporarily at home with the help of a curling iron and a pretty sea salt spray.

We will not lie, if the perm of 2017 means that we will look more like mermaids and less than 80’s Queens… then we are ready to dare it. Are you;