We now have so many shades at our disposal that it is impossible not to find the right ones for painting a professional space. This can make some people feel bad, so they resort to “safe“, neutral choices.
However, painting a professional space is the most economical and effective way to improve its image, covering its imperfections, highlighting its strengths and highlighting your products.
But the most important thing is that you can influence the psychology of your customers for the benefit of your business, without even realizing it.
This makes color a valuable marketing tool that no professional should overlook. Choosing the right color combinations for your business or store is not always an easy task. Each space has its own characteristics, each business or professional has different needs and is addressed to another clientele.
So you need study and knowledge!
In my opinion, if one does not trust oneself in color, it is good to consult someone who specializes in the psychology of color and image marketing, thus avoiding sabotaging his professional space or business.
1. Avoid the most common mistakes
The fear of using color in a professional space is usually due to experiences from bad places. Some mistakes painters often do in business – but also in homes.
2. Simplifications
Few colors are not combined with each other, however if we choose the wrong shades of even the most well-known harmonious combinations, the result will be disappointing.
3. If we want to illuminate a space we will paint it white or yellow
I’m tired of seeing yellow spaces, in a usually cold and ungrateful shade. The impression that yellow is the only alternative to white to illuminate a space is wrong. The best way to illuminate a space and give the impression that it is larger, is by applying the appropriate color combinations in the right places.
4. Monochrome
Except in a few cases, the use of a single code in a space degrades it and indicates ignorance of the handling of colors and space in general. One shade will not grow or illuminate a space, but it will have the exact opposite effect and in no case will highlight it.
5. Multi color without measure and taste
What can really show a cheap place and create a headache for users, is the lack of measure, taste and knowledge of multi color. Unfortunately, I often see very bad choices, which completely degrade a professional space, which in fact have sometimes been suggested by professionals.
A color study aims to combine colors suitable for a professional space, which create a specific atmosphere and emotions and are applied in the appropriate places to highlight it.
6. Intense colors and tedious
Bright colors on large surfaces are usually tedious. A balanced result should make us feel comfortable and pleasant in a space and not just impress us.
An important factor is the time the customer will spend in a place. If we want to chase him fast (see fast food), we will make other choices from a waiting area, which in some cases will necessarily spend a long time waiting, such as. a car repair shop, hairdresser or doctor’s office.
7. Wrong choices for specific places
This is one of the most common mistakes made due to ignorance or negligence.
As I note, our personal preferences should not be the main criterion for choosing colors for a professional space. Unless it’s our personal office, where we do not accept clients.
I do it a little extreme, but we can not paint a funeral home pink. But even there, it is not necessary to move only between purple and black.
Also, in addition to the different preferences of the 2 sexes, men see colors differently than women and it is something that in some cases you should take into account.
Finally, drawing attention to the color (or some other element of a space), while we want to highlight something else or our merchandise, is just as wrong.
