Zendaya Found the Spring Collections


Zendaya Found the Spring Collections

Having successfully collaborated with the Gigi Hadid model, a partnership that eventually will not continue, Tommy Hilfiger finds… “the Replaceable”!

The well-known American brand announces a new collaboration with one of our favourite icon styles! It is not yet known whether this collection will be accompanied by a fashion show, as was the case with the Gigi Hadid collection for the brand.


Zendaya, therefore, is the new face and designer of the brand for the women’s series. Beyond the fact that she will start in the Spring 2019 brand campaign, Zendaya will design her own capsule collection, which will be named Tommy x Zendaya.

“I love working with people who are passionate about making their dreams come true and inspire the next generation to do the same,” said Tommy Hilfiger about his new collaboration with the star.

He went on saying, “Zendaya has become a world idol, using fashion to make bold “statements”, always remaining faithful to herself. Our collection will reflect its eclectic style with the Americana spirit of our brand. ”

Zendaya‘s opinion

“Fashion is a lot more than simply wearing clothes. It’s a way to celebrate your personal expression and individuality, which is extremely dynamic. That’s why I’m proud to work with Tommy Hilfiger, “said Zendaya.

However, judging by her style, we imagine the collection will be very cool and stylish!


Read more on our blog.

Finland’s Down’s model Maija makes strides on catwalk

Finland's Down's model Maija makes strides on catwalk

Finland’s Down’s model Maija makes strides on catwalk

Our society certainly does not treat people with Down’s syndrome the same as 50 years ago. They enter universities, work normally, become athletes, even models.

The fashion industry reads the need for people with motor or mental problems to be represented in the catwalks or advertisements and opens up the modelling doors more and more often to people who do not meet the classic criteria.

This of course does not mean that we have not yet a long way to go before people with disabilities feel equal members of our society.

But stories like Maija Mattila, the Finnish-Nigerian woman with Down syndrome certainly make us more optimistic.

Maija catwalked

Today, Maija is a model of the international fashion agency WeSpeak, which encourages people to love themselves and their bodies.

She has catwalked into New York Fashion Week, starred in H & M campaign and became a cover for Teen Vogue.

She has more than 150,000 followers at Instagram and she hopes her modelling career will inspire other people to feel good about themselves and chase their dreams.

Maija believes people with Down syndrome are not adequately represented in many areas, and fashion is one of them. She explains that the achievements of people with Down syndrome should inspire the fashion world.

Maija’s Gymnastics

She says: “I do the gymnastics as long as I remember myself. I feel like it has always been a part of my life, I think gymnastics taught me to be disciplined and to work hard.

In the gymnastics, every new skill takes time – sometimes years! I think it gave me confidence.”

However, every time she applied to a modelling agency, the answer was always negative because fashion does not accept people with Down syndrome.

Yet she and her parents did not give up… and eventually, Finland’s Down’s model Maija makes strides on catwalk!


Meet Jo Jo, Body Positive Model and Cousin of Gigi


Jo Jo hit fame at the age of 13 with her hit single Leave “Get Out” – making her the youngest solo artist to ever have a number-one single in the USA.

After that she continued the classic path, releasing another youth catchy single “Too Little Too  Late“, in 2006.

But after that– silence.

In spite of her songs which continued to sell well, suddenly, at the age of 15, Jo Jo disappeared.

Her followers didn’t have a clue why this happened – she was said to be on track to become a Miley Cyrus, or at least an Iggy Azalea – but instead of that… the young singer disappeared.

After an absent of 10 years, Jo Jo is back and the cause of her absence has been revealed: she was stuck in a record deal for seven years.

Seven years ago…

She confided that she got into a contract as a legitimate child when she was 12 years old. She thinks that nobody should be held to a contract for so many years especially at the age of 12.

Jo Jo, being now 27, had signed an album contract with Blackground records and produced two well-known albums with them.

But when it came to release her 3rd album, their relationships had disintegrated and although she submitted multiple albums’ worth of material, none were taken further.

Now, the singer has signed with Atlantic Records, and is ready to release her 3rd album later this year. She is happy that people take her as a woman and not as the 15-year-old youngster, most people remember her as.

Jo Jo, Body Positive

She sometimes feels sexual, sometimes gross, sometimes cool…

She says that her curves can’t be hidden but she is grown-up now and feels more comfortable with who she is.

Her legal battle has not yet finished and she is not completely free of her contract…

Since then, however, Jo Jo has learned, through the hard way, that her worth is so much more than any number put on the scale — and that there’s no point in trying to fit to anyone else’s definition of perfect.

Valentino: The Story of a Fashion Designer Legend

Valentino: The Story of a Fashion Designer Legend

Valentino: The story of a fashion designer legend

Valentino was born in Voghera, Italy, on May 11, 1932. His full name is Valentino Clemente Ludovico Garavani and his clothes are known for their femininity and romantism.

He studied to be a fashion designer and he learned French at the Academia Dell Arte in Milan and later continued his studies in Paris.


His first job was next to tailor Jean Desses in 1950, while he was only eighteen years old!

Valentino returned to Rome in the early sixties and opened his first atelier. He became known for his long skirts, the time when the Minis were in vogue.

It was the “Dolce Vita” time. A lot of Hollywood actresses went to Rome to make movies. They quickly discovered Valentino and determined his reputation in the fashion industry. On July 31, 1960, Valentino met the partner – and his partner – Giancarlo Giametti.

Giametti soon assumed the position of CEO of Valentino’s commercial development consultant. To 1967, in Dallas, Texas, he was awarded the Neiman Marcus Award, a prize equivalent to an Oscar, in the fashion industry.

The great recognition, however, comes in 1969 with the collection “White Collection”. With short dresses combined with lace socks and straight shoes. This collection shows the “V” logo for the first time on the buttons, pockets and accessories.

His clothes are being shown in TIME and LIFE magazines and his, already, brilliant circle of customers is growing and includes some of the most important women in the world such as Jacqueline Kennedy, Princess Margaret, Elizabeth Taylor, Farah Diba, Marella Agnelli, the Begum Aga Khan and others.

On September 4, 2007, Valentino, after the demonstration of his Ηaute Couture collection in Paris, announces that he is leaving the fashion field. Today, chief designer of the house is Maria Grazia Chiuri, who had worked for several years near Valentino before being asked to take over the house.


Valentino: The Story of a Fashion Designer Legend

How to identify a Valentino design

I find it easier to identify a Monet (the famous Dutch painter), than to identify a Valentino design, so l spotted some basic points were Valentino stands out from the other fashion designers.

Valentino bets on two things:

  • Τhe charm and femininity of the dresses.
  • “Advertising” from world-renowned personalities.

The most important thing in his collections is his ability to show the beauty of a woman’s body through elegance and unique designs. Designing creative and elegant clothes for beautiful, sensual and interesting women, using mostly black, white and red color in his fashion collections, is his way to individualize himself.

Red Colour

Always sunny and well-groomed, with its characteristic red tide in his collections, Valentino seems to have the magic stick for decades and whatever he touches turns into gold …

” Red is a colour that is not shy” the designer told Marie Clare, adding that it was inspired by a visit to the opera when he was younger. “

The whole set was red – the flowers, the costumes — and l said to myself, “I want to keep this colour in my life.”


Valentino: The Story of a Fashion Designer Legend

Evening dresses

The fantasy of the sewing that faithfully ”serves” Valentino has acquired a reality, a more everyday dimension through the look of designer Pierpaolo Piccioli, depicted by the fashion elite in Paris. The designer decided to think of certain people in their own paradise, such as Yves Saint Laurent in Marrakech, and to capture this dream in his spring collection, always respecting the principles of Maison Valentino.

The show opened the 90s goddess, Kristen McMenamy with a black parachute-dress, followed by a series of black dresses until the designer uncovered a big party of mini dresses with wings, huge straw hats and playful accessories…

Romance in every creation

His houses have been photographed in fashion magazines, over and over again, as ideal sceneries for a fairytale life. Rome, Paris, Gstaad. Impressive spaces, with bohemian wrapping…


See more about the life and work of Valentino:

Perms Are Coming Back—but They’re Getting a Modern Makeover

perms 2017

Perms Are Coming Back—but They’re Getting a Modern Makeover

If you were born before the 80s, you most likely remember that women in that decade worshipped the volume and the intense hair curls. Having been born in 1988, I personally can not identify with this trend and my only “experience” is laughter and light mockery to my mum when I see her photos of that time.

But let’s probably get her “revenge”, since the perm returns dynamically in the year 2017, but -thank god- with a twist.

New decade, new look

In the unlikely case that you do not know what the perm is, let’s say that it’s the chemical / thermal treatment of the hair to create permanent curls. Julia Roberts, Kylie Minogue, Sarah Jessica Parker and every other 80’s who respected herself had made perm, while ALL of the other girls wanted to dare it too.

With the advent of the 90’s, the trend was left behind, but now it is beginning to emerge again slowly. Do not be horrified, however, this year’s trend is much lower and the curls reminiscent of beach waves rather than tight “rings”.

Think Victoria’s Secret models with slightly more intense ripples – a look that you can achieve temporarily at home with the help of a curling iron and a pretty sea salt spray.

We will not lie, if the perm of 2017 means that we will look more like mermaids and less than 80’s Queens… then we are ready to dare it. Are you;